Ebony Marketing Systems (EMS) is an innovative pioneer in conducting marketing research studies among difficult to reach population segments. EMS also has a rich and diverse staff that can provide services that include special language capabilities. Our special language capabilities include our ability to conduct qualitative and quantitative research in Spanish, Mandarin, Korean, Tagalog, French and Russian.
Our mission is to provide our clients with creative and innovative marketing research solutions utilizing our best research practices. We operate at the highest level of integrity in the area of survey research, data analysis, and management support services.
EMS is a certified woman-owned (WMBE), marketing research and management consulting firm providing a full array of quantitative and qualitative research services which include:
- Data collection/Surveys
- Focus Groups
- Ethnographic Research
- Multi language Interpretation
- Multi language Transcription
- Statistical data analysis
- Opinion research
- Media evaluation research (Perception analyzers)
- Survey design
- Coding/ tabulation
- Project management
- Audio feed for offsite focus groups
225 West 34th Street, 9th floor
New York, NY, 10122
Chatbots are just one example of the near-future technologies that will change how the world does business. And in market research, the key is using information to improve and always stay ahead of the competition. So let’s consider coming tools that will make a huge difference in research, even in the next two-to-five years.
In the past, there were tried and true ways to reach your audience. The audience surveying tools and techniques that worked a few years ago may not give you the same bang for your buck in 2023. To get the data you need, it’s crucial that you find ways to meet your audience where they are at.
For Kai Fuentes, president and CEO of Ebony Marketing Systems (EMS), building a thriving business and providing her clients with high-quality multicultural market research comes down to two key pieces of advice her parents gave her: “Don’t give up,” and “Your word is your bond.”