Coppertone, a trusted name in sun protection, announced, “Together We Shine,” a sun health literacy and engagement program designed to meet the needs of multicultural consumers. Coppertone is partnering with GirlTrek, a nonprofit organization dedicated to promoting health and wellness through walking for Black women and girls. Together, they will promote a ‘wellness while walking’ message, improving sun safety and skin health awareness, while also advocating for physical activity in Black communities.
With a shared commitment to community empowerment and wellness, “Together We Shine” will focus on increasing awareness and education around the importance of sun protection for Black women who are at risk of developing sun damage and skin cancer. According to the Skin Cancer Foundation, Black patients are more than 3x as likely to be diagnosed with melanoma at a late stage than non-Hispanic white patients. The partnership will also encourage and support outdoor physical activity through the GirlTrek movement, which promotes walking as a simple, accessible form of exercise that can improve overall health and well-being.
“We’re thrilled to partner with GirlTrek at the start of sun season to raise awareness among Black women about the importance of sun protection,” says Rachael Field, senior brand manager, Coppertone. “By offering new Every Tone sunscreen and dermatological health resources, we hope to have a positive impact on the journey of Black women’s health.”
GirlTrek Co-Founder Vanessa Garrison adds, “We’re excited to see our community of Black women and girls continue to embrace sunscreen use as they’ll, in turn, influence others to adopt this healthy habit. We appreciate Coppertone’s support which will allow us to provide resources and education to our community around sun safety and physical activity, two critical areas.”
The partnership launched with a Facebook Live event on May 25, just in time for National Sunscreen Day, followed by sampling at ‘Welcome Walk’ events across the country on June 17. For more information, visit GirlTrek.org or @girltrek on social media.