Advertisement

Coppertone and GirlTrek Promote Sun Safety and Wellness for Black Women

Gaby M. Rojas

Coppertone, a trusted name in sun protection, announced, “Together We Shine,” a sun health literacy and engagement program designed to meet the needs of multicultural consumers. Coppertone is partnering with GirlTrek, a nonprofit organization dedicated to promoting health and wellness through walking for Black women and girls. Together, they will promote a ‘wellness while walking’ message, improving sun safety and skin health awareness, while also advocating for physical activity in Black communities.

With a shared commitment to community empowerment and wellness, “Together We Shine” will focus on increasing awareness and education around the importance of sun protection for Black women who are at risk of developing sun damage and skin cancer. According to the Skin Cancer Foundation, Black patients are more than 3x as likely to be diagnosed with melanoma at a late stage than non-Hispanic white patients. The partnership will also encourage and support outdoor physical activity through the GirlTrek movement, which promotes walking as a simple, accessible form of exercise that can improve overall health and well-being.

“We’re thrilled to partner with GirlTrek at the start of sun season to raise awareness among Black women about the importance of sun protection,” says Rachael Field, senior brand manager, Coppertone. “By offering new Every Tone sunscreen and dermatological health resources, we hope to have a positive impact on the journey of Black women’s health.” 

GirlTrek Co-Founder Vanessa Garrison adds, “We’re excited to see our community of Black women and girls continue to embrace sunscreen use as they’ll, in turn, influence others to adopt this healthy habit. We appreciate Coppertone’s support which will allow us to provide resources and education to our community around sun safety and physical activity, two critical areas.” 

The partnership launched with a Facebook Live event on May 25, just in time for National Sunscreen Day, followed by sampling at ‘Welcome Walk’ events across the country on June 17. For more information, visit GirlTrek.org or @girltrek on social media.

Advertisement

Advertisement

Advertisement

Latest Stories...

7 DIY Tools for Small Businesses
Marketing & Branding

7 DIY PR Tools for Smart Entrepreneurs

Asha Morton — July 8, 2025

Leadership

The Art of Showing Up: Command Presence in Leadership

Tanya Isley — July 6, 2025

Views

Let’s Get Real About DEI

Dr. Robert L. Wallace — July 2, 2025

FAVunite LLC Launches FAVunite TV

MBE Magazine Staff — June 25, 2025

Growth Strategies

The Secrets of Visionary Leaders: Create Change Before It’s Urgent

Susan Robertson — June 25, 2025

Headshot of Necole Parker, CEO of The ELOCEN Group, featured in MBE Magazine’s Q&A spotlight on women leaders in construction and supplier diversity.

Legacy in Leadership

The National Minority Supplier Development Council — June 22, 2025

Juneteenth 2025 flag representing freedom and resilience
BCH AMEN Corner Money

Juneteenth 2025: Freedom, Momentum, and the Power to Pivot

Sidney T. Curry and Saundra Curry — June 18, 2025

Advertisement