Advertisement

DNERO & Bits of Stock Team Up to Offer Wealth-Building Rewards to Hispanic Market

Gaby M. Rojas

The companies are on a mission to get more Hispanics investing.

DNERO, the digital wallet offering financial services for the Hispanic market, and Bits of Stock, the platform that powers Stock Rewards & loyalty programs, have announced a partnership that will allow users to earn fractional shares of stock on everyday purchases.

The DNERO App will be the first platform dedicated to empowering Hispanic wealth-building via Stock Rewards. Starting next month, DNERO users will be able to automatically earn Stock Rewards on qualifying purchases made with their DNERO debit card, with up to 10 percent back at over 10,000 top brands and merchants. The next-generation rewards offering will be powered by the Bits of Stock Growth Rewards API™.

According to a recent CNBC survey, only 28 percent of Latino families in the US are invested in the Stock Market, compared to 61 percent of white families. DNERO CEO, Carlos Orellana, believes Stock Rewards will set our business apart by incentivizing more Hispanics to learn how to build wealth.

“By offering rewards in the form of fractional shares of stock, we can provide an entry point for under-invested members of our community to start building wealth,” said Orellana. “We’re thrilled to partner with Bits of Stock to offer this innovative reward that will strengthen our relationship with our market and provide real value for our community members.”

“DNERO is an ideal partner,” says Arash Asady, CEO of Bits of Stock. “As a mission-driven startup, we’re proud that they’re leveraging our technology to empower financial wellness and help us build the ownership economy.”

Advertisement

Advertisement

Advertisement

Latest Stories...

Chalkboard showing the trajectory from Leads, Prospects to Customers.
Marketing

Using LinkedIn for Demand and Lead Generation

Andrea Ness — June 19, 2024

NMSDC Economic Impact Report
Business Diversity

NMSDC Releases the 2023 Minority Businesses Economic Impact Report

MBE Magazine Staff — June 13, 2024

Money

Providing Economic Opportunities for All

MBE Magazine Staff — June 12, 2024

Gary Charles, a Black man in a plaid jacket and brown fedora.

The Voice of Racial Equality in Sports

Jeremy Reynolds — June 10, 2024

Black woman shakes hand with latino man.
Sales

Strategic Lead Acceleration

Hasan Ali — June 10, 2024

Four diverse college students smiling while walking down a hall
BCH AMEN Corner

How the new SAVE Student Loan Repayment Plan works for you!

Sidney T. Curry and Saundra Curry — June 7, 2024

Latino businesswoman in black jacket stands over a table looking to her right and smiling.
Strategies

Rekindle Your Place: How Women Can Overcome Gender Bias

Neeta Murthy — June 5, 2024

Photo of Excecutive Option CEO Mike Prado in a gray suit.
GameChangers

Continuing His Mission

Jeremy Reynolds — May 21, 2024

Advertisement