Tequila CAZADORES® Spotlights Emerging Hispanic Artists Through Sofar Sounds Partnership

Tech people

Tequila CAZADORES, an award-winning premium tequila brand, unveils a collaboration with Sofar Sounds, a global company connecting artists and audiences through live music and artist services, to shine a spotlight on emerging Hispanic artists.

Tequila CAZADORES is renowned for its unwavering commitment to quality, craftsmanship, and authenticity. With a heritage deeply rooted in Mexican culture, the brand has joined with Sofar Sounds to champion the cultural vibrancy of the Hispanic community. The global organization aims to foster moments of unity, celebration, and inspiration through the universal language of music, with a limited-time sponsored concert series set to occur throughout October and November.

Through four remarkable shows, Tequila CAZADORES will bring the vibes of Jalisco, Mexico, directly to attendees of the Sofar concerts that promise to captivate music enthusiasts and celebrate the rich cultural diversity within the Hispanic music scene while sipping on high-quality tequila.

“We are thrilled to bring the spirit of Jalisco to new audiences through this new sponsored concert series with Sofar Sounds,” says Jay Needham, Tequila CAZADORES brand director. “Given music is deeply ingrained in Hispanic culture, this partnership creates an opportunity to connect with brand fans in new spaces while amplifying the voices of emerging artists. Tequila Cazadores is a real tequila for real people, and we can’t wait to welcome guests with the Sofar team.”

The concert series will spotlight 12 emerging Hispanic artists with performances scheduled across four major cities where music is at the center of culture: New York City, Chicago, San Diego, and Los Angeles. At each venue, attendees can enjoy hand-crafted Tequila Cazadores cocktails and their Ready-to-Drink canned offerings, all made with 100% Blue Weber agave.

Sofar’s mission is to bring artists and audiences together through live experiences and artist services that inspire creativity, community, and joy. Their unique live experiences are places for artist discovery and community in non-traditional spaces, such as rooftops, art galleries, breweries and living rooms, across 78 countries. Their artist services help artists own their fan relationships, and build sustainable, creative lives on their own terms.

“At Sofar, we strive to highlight the myriad of communities that make our global music movement what it is,” says Katie Scribner, Sofar director of Commercial Partnerships. “We’re thrilled to be partnering with Tequila Cazadores on this concert series to bring the vibrant sounds of our Hispanic artist community to an even broader audience and make a meaningful impact on these emerging artists’ burgeoning careers.”

Consumers 21+ can purchase tickets at to secure a coveted seat at the limited-time performances.




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