While written content in the form of blogs, ebooks, and manuals is effective for growing your brand, video content is more effective for engaging online audiences.

Video is a game-changer in your pursuit of a larger digital presence. Whether you utilize a demo video to show how to use your service or product or make your business mission clear and tell your brand story or create quick 30-second story about your business, video contributes to increased brand trust and customer engagement which, as a byproduct, boosts sales.

The growing popularity of platforms such as TikTok and YouTube shows just how important video content is. In fact, 91% of consumers want to see brands use more video content in their marketing, so you’ll miss out on a lot of sales if you’re not using video.

Here are some reasons why you need to incorporate video in your marketing mix.

1. Boost Conversions and Sales

Video can lead directly to sales. Wyzowl’s State of Video Marketing Survey showed that 89% of people say watching a video has convinced them to buy a product or service. And 87% of brands say video marketing has helped them increase sales.

2. Educate Customers About Your Products or Services

When you launch a new product or service, there’s no better way to educate your customers about it than through an explainer video.

The Wyzowl survey also revealed that 96% of people have watched an explainer video to learn more about a product or service.

Since customers only buy a product after understanding how it will help them, it’s advisable to add video to your content marketing strategy.

3. Build Credibility

No matter the size of your business, credibility is essential to your business reputation and growth. Without it, you will struggle to convince customers to buy from your brand. 

Sharing testimonials from satisfied customers who have purchased your products or services provides real value and is a great way to demonstrate your credibility.

They also give you social proof, which can make a huge impact on the buying decisions of others. When customers see someone they know or someone with similar needs recommend a product, they are more likely to buy that product.

4. Positive ROI

Investing in creating video content for your business will pay off in more ways than one. At least 87% of marketers said it gives them a positive return on investment, according to Wyzowl. 95% say video marketing has helped them increase brand awareness, 90% say video marketing has helped them generate leads, and 87% say video marketing has helped them increase sales. The data are clear and convincing, and you cannot afford to miss out on this moment.

5. Consumers Love Video

Most people don’t want to spend a lot of time and effort consuming information. They’re busy with other things and don’t have the time to read long posts. People on average watch 17 hours of online video content per week.

They’d be happy with a video that can explain all the information in a few minutes. As we previously mentioned, 91% of consumers want to see brands use more video content in their marketing.

As you can see, video is great way for brands to communicate with their customers in a way that’s not possible with other content formats.