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DoorDash and the National Urban League Empower Urban League Clients

Gaby M. Rojas

DoorDash and the National Urban League announced the expansion of their GoalUp Financial Empowerment Partnership to include the Urban League of Greater Atlanta, Chicago Urban League, Houston Area Urban League, Urban League of Philadelphia, Urban League of San Diego County, and Urban League of Metropolitan Seattle. As part of the partnership expansion, each affiliate will receive a $50,000 grant that will enable them to explore digital financial education service delivery and solicit feedback on GoalUp.org through localized focus groups, surveys, and interviews. 

In 2021, DoorDash partnered with the National Urban League to create GoalUp.org, a first-ever digital platform that makes the Urban League’s tested and proven financial literacy educational offerings available to any Dasher with an internet connection, regardless of proximity to one of the Urban League’s 92 brick and mortar affiliate locations across the country. This new financial empowerment site aims to support historically underrepresented gig economy workers – including women, non-binary people, and People of Color – in reaching their financial goals. Goalup.org provides easily accessible and on-demand learning for people of all ages and baseline knowledge, covering topics ranging from savings and credit to auto financing and credit building.

“Economic empowerment is the heart of the National Urban League’s mission and innovative programs like GoalUp are vital to bringing financial stability and opportunity to underserved communities, including those without an Urban League affiliate nearby,” National Urban League President and CEO Marc H. Morial says. “We’re proud that the success of GoalUp’s first year has led to the growth of the program and a productive ongoing partnership with DoorDash.”

“As part of DoorDash’s mission to empower local economies, we’re proud to partner with the National Urban League to expand access to financial empowerment tools for Dashers and Urban League clients. GoalUp is a testament to our commitment in providing tools and resources for Dashers to achieve financial success on-and-off the platform while benefiting from flexible work. Since 2021, GoalUp.org has provided a way for people across the country to access the courses and tools they need to create a stronger financial future. Local Urban League affiliates are a key part of ensuring GoalUp.org benefits local communities across the country,” says Elizabeth Jarvis-Shean, vice president of Communications and Policy, DoorDash. 

“Participating in GoalUp.org has helped me and my family to finance and purchase a new automobile. I dash to make extra money in-between time at my primary job and being a parent. Learning how to keep and grow the money I make has put me on the path to financial independence. I’m grateful to DoorDash and the National Urban League for offering this program that has helped our family save and shown us how we can use those savings to reach our financial goals,” says Anthony Ivory, a Dasher from New Jersey and participant in GoalUp.org.

The two organizations announced the multi-year Financial Empowerment Partnership in 2021 as part of DoorDash’s Main Street Strong pledge. The success of the GoalUp portal to date is the result of years of collaboration on the best practices for financial empowerment through fundamentals. As part of the expansion of this program to local affiliates, the platform will also be shared with clients served through Housing, Workforce Development, Entrepreneurship, and Financial Empowerment programs within Urban League affiliates, who serve as first-responders in the fight for racial and economic justice.

Since launching in September 2021, GoalUp.org has expanded from the 6 initially offered courses to 18 by the end of April 2022. The program’s first year has seen more than 5,700 Dashers enrolling in courses and more than 2,600-course completions. The most popular courses included Developing Your Savings Goals, Investing for Beginners and Budgeting During the Pandemic. Please visit the program on NUL,org here to find more information and view the GoalUp 2021 – 2022 Annual report.

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