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Mandate It: Not Out of Power, but Out of Importance

Nathan Jamail
Stick people at desks

In today’s politically correct business world, too many leaders are more concerned about not offending their employees than they are about helping them grow.

Nathan Jamail is a CEO, bestselling author, and Adjunct Professor in the MBA program at SMU’s Cox School of Business.

One of the biggest issues keeping teams from achieving greater success is a leader’s fear of mandating the activities and behaviors necessary to win. Somewhere along the way, the word “mandate” became a bad word.

Leaders are told to empower people, give them autonomy, trust them, and avoid micromanaging them. But none of those things eliminate a leader’s responsibility to establish standards and hold people accountable to those standards.

Let’s be clear about one important distinction: don’t mandate out of power, mandate out of importance.

If a leader coaches their employees, it is not because they want to prove they’re the boss. They mandate coaching because they believe it is critical to the success of that employee. If weekly practice meetings are mandated, it is because teams that practice together perform better together. If it’s mandated that leaders spend intentional time working alongside their employees, it is because leaders cannot effectively coach people they rarely observe.

That is not about power; it is about priorities.

Expectations Must Actually Be Expected

We love talking about “setting clear expectations.” But the problem is that an expectation that is not mandatory and does not have accountability or consequences is not an expectation. It is merely a suggestion. Clear expectations are good leadership. Vague ones are just good intentions (or at worst, lazy direction).

Imagine a football coach telling the team, “I expect everyone at practice tomorrow morning, but if you don’t want to come, that’s okay.” That would be ridiculous. Yet we do the equivalent every day in business.

We tell leaders we expect them to coach, but we don’t require coaching. We tell employees we expect them to prepare, practice, communicate, and execute certain activities, but we don’t hold them accountable for doing them.

Then we become frustrated when behaviors don’t change.

What we accept eventually becomes our standard, regardless of what is written in the employee handbook or discussed at the annual meeting.

 Mandating Is Not Micromanaging

There is a huge difference between mandating an important behavior and micromanaging how someone performs that behavior.

As a leader, you may mandate that your leaders coach their employees. You may mandate weekly practice meetings. You may mandate that they spend intentional time working alongside their people. But you don’t have to dictate every detail.

You don’t have to mandate exactly what they teach during every practice. You don’t have to script every word they use during a one-on-one. You don’t have to determine exactly how they organize their time with their employees.

You mandate the what because it is important. You give them ownership of the how because you trust them to lead. That is not micromanagement—that is leadership.

Great leaders create clarity around what matters most and then give their people the freedom, coaching, and accountability to execute.

We All Need Someone to Push Us

Think about your own personal life. People hire personal trainers to make them exercise even though they know exercise is good for them. We hire nutritionists to help us eat better. Professional athletes have coaches despite being among the most talented athletes in the world.

Why? Because knowing what to do and consistently doing it are two different things.

Sometimes we need someone to push us, challenge us, and care enough about our success to refuse to accept less than our best.

Leaders owe that to their employees. As a leader, you owe it to your people to pour into them. You owe it to your leaders to coach them, challenge them, and help them become the best version of themselves. That does not mean making everyone happy.

Sometimes great leadership means making someone uncomfortable today so they can become better tomorrow.

Alignment Matters More Than Agreement

If someone on your team struggles with something you mandate, that does not make them a bad employee, and it does not make you a bad leader. It may simply mean you are misaligned.

Not every leader wants to coach employees. That is okay. But if coaching is a fundamental expectation of leadership in your organization, that person may not be the right leader for your team.

The same is true for employees. If certain activities, behaviors, and standards are fundamental to your culture and someone is unwilling to consistently execute them, it does not make them a bad employee. It may simply mean this is not the right culture for them.

That is not personal. That is alignment and accountability creates ownership on both sides of it.

Mandate What Matters

Leadership is not about control—it is about responsibility.

If something is truly critical to the success of your people, your clients, and your organization, stop being afraid to make it mandatory. Then give your people the freedom and responsibility to execute those expectations in a way that allows them to bring their own strengths, personalities, and talents to the table.

Don’t mandate because you have the power. Mandate because it is important.

At the end of the day, one of the greatest responsibilities we have as leaders is not simply to accept people as they are today. It is to care enough to help them become better tomorrow.


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