Advertisement

My Code Announces New Hispanic Media Group, Original Content, Partnerships and More at NewFronts

Gaby M. Rojas

Presenting at The Interactive Advertising Bureau (IAB) NewFronts for the first time, My Code, the leading multicultural media and marketing services company, gives advertisers new opportunities to reach diverse audiences at an unmatched scale. NewFronts showcases the latest developments in marketplace trends and video advertising formats, making it the ideal moment for My Code to unveil new video content and media partnerships that reach advertisers planning their media strategies for the year ahead.

My Code’s presentation was delivered by its newly appointed Chief Strategy Officer, Edgar Hernandez, EVP of Commercial Strategy, Alexandra Kennedy, Chief Revenue Officer, Matt Weisbecker and General Manager of B Code, Damian Benders. For nearly a decade, My Code has offered solutions for brands to meet the rapidly growing need for multicultural marketing. The company reaches Hispanic, Black, AANHPI and LGBTQIA+ audiences with media and marketing products and services to create an equitable and inclusive media ecosystem that accelerates brands’ investments in diverse audiences and drives brand growth.

My Code announced a significant repositioning of its core business, plus several new content opportunities and media partnerships that will empower brands to reach diverse audiences with unmatched authenticity and scale, including:

  • The introduction of Remezcla Media Group, the largest unified solution in the digital multicultural ecosystem that represents the next generation of U.S. Hispanic media for brands and agencies seeking to engage Hispanic audiences. Remezcla Media Group’s solutions, encompassing 500+ curated publisher partners that reach U.S. Hispanic audiences, and technology offerings, include a full suite of cross-platform digital and audio products, OTT/CTV channels and programmatic offerings alongside integrated content, talent partnerships and experiential capabilities. The publisher partners include owned and operated properties such as Remezcla, one of the most influential digital media brands for the Latine community, El Diario, the U.S.’s oldest Spanish-language newspaper, and HipLatina, dedicated to highlighting the diversity of the U.S. Latina experience.
  • Remezcla will launch the first-ever FAST Channel dedicated to Gen Z Latine audiences and emerging Hispanic voices. The Remezcla FAST channel will showcase new, original and throwback content from across the music industry, leveraging Remezcla’s pulse on pop and Latin culture.
  • As diverse consumers adopt streaming apps faster than general market consumers, My Code will continue to grow its CTV offerings through a new partnership with iSpot – a leader in the industry for syndicated real-time media measurement.
  • A partnership with streaming service Crackle to tell the stories of diverse voices and debut additional premium content from My Code, set to release six original series over the next year, including “Roots of the Rhymes.” A storytelling of the past 50 years of Hip Hop, which owes part of its growth and vibrancy to the audiences cultivated at HBCUs.
  • The introduction of “The Right Pitch”, a new reality series developed in partnership with Publicis Media’s APX Content Ventures focused on how diversity can unlock limitless potential in the advertising agency and creative branding realm.
  • Remezcla Media Group will partner with GOAL.com, the global flagship from Footballco that covers every aspect of soccer. GOAL.com is exclusively bringing its authority in soccer by powering Remezcla’s Copa America coverage. Through this partnership, Remezcla and the Remezcla Media Group will be front and center at this iconic soccer tournament.
  • The expansion of El Diario’s awards programs, Mujeres Destacadas and El Awards – which honor important pillars in the community by transforming them into multi-touchpoint platforms, including experiential, digital, podcast and video, to recognize and celebrate Hispanic excellence.
  • The launch of Culture Code – a program that will serve as a celebration of music, arts and entertainment bringing together their brands into a diverse mosaic of storytelling through editorial and social-first series and experiential events, culminating with “Casa de Culture,” an experiential activation during this year’s Art Basel Miami. Culture Code is a celebration of intersectionality that is manifested in music, arts, and entertainment. It is a recognition of the multiple identities we all hold, that together impact how we each navigate this world.

For more information about My Code and its offerings, visit www.mycodemedia.com.

Advertisement

Advertisement

Advertisement

Latest Stories...

Photo of Excecutive Option CEO Mike Prado in a gray suit.
GameChangers

Continuing His Mission

Jeremy Reynolds — May 21, 2024

The Equity Honors logo
Business Diversity

NMSDC Recognizes 2024 Equity Honors Recipients 

MBE Magazine Staff — May 21, 2024

Mental Health in the Workplace

Lori P. Purnell, MPH, PE and Dana W. Chang — May 16, 2024

Overhead shot of young man sitting at desk with computer completing his taxes.
Money Mindset

Did you know there are two tax seasons?

Alleson Tate — May 13, 2024

Helping Black Women in Tech Spread their Wings

Gaby M. Rojas — May 10, 2024

Yellow and white Employee Perks on blue background
BCH AMEN Corner

Perks You Need to Retain Good Employees

MBE Magazine Staff — May 10, 2024

Advertisement