Advertisement

On the Defense During a Pandemic

Angel Harmon
Staci Wanichek hands out free hand sanitizer.

Imagine getting call after call from clients, throughout the country, cancelling their orders and pausing their accounts with you. That’s what hap­pened to Staci Wanichek, CEO, president, and national sales manager of Evergreen Labs, which specializes in cleaning products. The company is well-known for its Wine Away® red wine stain remover. When the pandemic took hold, Evergreen Labs saw its business grind to a halt. 

FEAR SETS IN 

“When the pandemic hit, all of my national accounts canceled their orders of flagship product, Wine Away® red wine stain remov­er for the remainder of the year,” explains Wanichek. “I remem­ber sitting at my desk and receiving the final email from one of my national accounts and I just sat there in silence staring at the blinking cursor. I was afraid.” 

Although business was slow, Wanichek continued going into the office, figuring it was a great time to clean and organ­ize. While there, she started receiving calls from customers asking if her company was pro­ducing hand sanitizer, because no one could find any. 

“One day, I received a call from a young man in New Jersey,” she says. “He was home tak­ing care of his mom, who had just finished chemotherapy for ovarian cancer, and he was desperate to find some. As I had him on the phone, I scoured the internet and could not find any, so I packaged up a bottle of hand sanitizer I had sitting on my desk and sent it to him.” 

It was this call that cemented Wanichek’s urgency to do some­thing and make a transition. 

THE PARTNER PIVOT 

Wanichek met with her sis­ter, Cassie Rothstrom, owner of Walla Walla Environmental, which manufactures environ­mental solutions for waste­water chemical treatments, equipment design and ser­vicing, and specialty additives and cleaners. 

These two WBEs recognized their opportunity to partner and produce DEFENSE Hand Sanitizer, and within weeks, they had retooled their pro­duction room, designed a logo, developed packaging, creat­ed a website, and launched a social media campaign. As businesses started to reopen, they teamed up with local companies in the area and supplied over 500 gallons of free hand sanitizer to help them safely reopen. 

“Delivering hand sanitizer to other companies and hearing their stories (and crying together) was some­thing I will never forget,” shares Wanichek. 

TRANSFORMING THE BUSINESS 

Now that DEFENSE Hand Sani­tizer has become a permanent part of Wanichek’s product line, she looks to continue and expand on her partnership with Walla Walla Environmen­tal by producing DEFENSE PRO, an Environmental Protec­tion Agency (EPA)-registered, chemical-free surface disin­fectant. The product is ready to use, contains no harsh chemicals or preservatives, and doesn’t leave any residue, and most importantly, the active ingredient meets EPA criteria for use against SARS-CoV-2, the cause of COVID-19. 

LESSONS LEARNED 

Wanichek also shares that even some of the best-laid plans can change in an instant, forcing us to adapt to what is going on around us—pivot in order to survive. 

“As Mr. Rogers would have said, ‘look for the helpers’ — it has been an honor to be able to help provide something that people need during this uncertain time, and I am so proud to say that we were helpers during this pan­demic.” 

For more information, visit www.defensehand­sanitizer.com.

Advertisement

Advertisement

Advertisement

Latest Stories...

Black woman with curly hair is sitting at a table talking to a man in a yellow sweater with his back to the camera.
Money Mindset

Is your CPA Saving you Money or Costing you Money?

Alleson Tate — March 22, 2024

Latino woman in red jacket standing in front of a white wall with her arms folded
GameChangers

Changing Her American Dream

Tanya Isley — March 11, 2024

Woman sitting at desk looking over financial documents.
Money Mindset

What Is a Tax Strategist and Why Your Business Needs One

Alleson Tate — March 6, 2024

Image of padlock on blue data background
TechNotes

6 Impactful Cybersecurity Tips for Your Business

Ray Blakney — February 28, 2024

Climate and Energy Solutions logo

Climate and Energy Solutions Bid Opportunity

MBE Magazine Staff — February 27, 2024

Staff of money with 2024 superimposed on top
Money

What is Your Path to Prosperity in 2024?

Sidney T. Curry and Saundra Curry — February 23, 2024

Young Black man with cornrows sitting at desk talking on his phone with a laptop in front of him.
Money Mindset

The Annoying 5-Letter Word That Makes Most Business Owners Cringe — TAXES!

Alleson Tate — February 21, 2024

New Study Ranks Best States for Minority Entrepreneurs

Gaby M. Rojas — February 20, 2024

United Stats map with push pin in the middle.

Study Ranks Best States for Minority Entrepreneurs

MBE Magazine Staff — February 20, 2024

Diverse group of employees sitting at table laughing together.
Strategies

3 Ways for Leaders to Eliminate Employee Burnout

Ryan Renteria — February 19, 2024

Advertisement