Latino Media Network announced that Sylvia Banderas Coffinet has been named CEO. Sylvia joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling one of the largest Latina owned multi-platform audio & media companies to serve the Hispanic market in the U.S. today.
Sylvia will oversee finance, operations, corporate strategy, and development to drive market growth and profitability for LMN. She will be based in New York City.
“We are ecstatic about having Sylvia join LMN as CEO,” says Valencia and Rocketto. “Latinos are the ‘X factor’ in the U.S. today—driving population growth and the cultural trajectory of the country. At a moment like this, there should be more Latino-owned media platforms to provide culturally relevant content for our community. With Sylvia’s deep experience and leadership, we will build a cutting-edge, multi-platform media company that will be able to serve this critical demographic in the country.”
“I am thrilled to join LMN at this exciting time of growth for the company and Latino serving and Spanish language media markets,” says Banderas Coffinet. “Hispanics are the engine for economic growth in today’s America and I could not be more optimistic about the commercial and cultural potential of this moment. It is exciting to be part of a team that is Latina owned and operated, building media for us, by us.”Banderas Coffinet is recognized as a long-standing champion and revenue leader in the Latinx media marketplace. Over the course of her nearly 20-year career, she has helped launch some of the most significant content franchises and brand efforts for Latino media, including POPSUGAR’s Juntos x Target, Hola! USA’s Latina Powerhouse x Estee Lauder Companies, People en Español’s Chica x Maybelline. She has monetized brand launches that have served Latino consumers with countless blue chip brand partners like Ford, Delta, Estee Lauder Companies, L’Oreal USA, Procter & Gamble, Macy’s, Ulta Beauty, Johnson & Johnson, Walmart, Toyota and many more – adding up to more than half a billion dollars in revenue.