Web3 Leader droppTV Announces Winners of “Keep it in the Culture” Campaign for Black-owned Businesses

Gaby M. Rojas

droppTV, a leading operating system for Web3, announced the winners for their “Keep it in the Culture” campaign recognizing and supporting Black entrepreneurs. droppTV partnered with DJ Duffey (Latosha Duffey), a DJ, influencer, and cast member in the show Basketball Wives, to help Black-owned businesses navigate Web3.

Following the launch of the “Keep it in the Culture” campaign during Black History and Black Future Month, droppTV received several hundred nominations of Black-owned businesses. After a thorough screening process, droppTV selected 15 winners, handpicking brands with notable individuals, products with compelling messages and personal stories that stood out.

These businesses will be included on droppTV’s innovative shopatainment platform that will make their products shoppable seamlessly in streaming video. Over the next three weeks, each business will also be featured on a dedicated billboard in Times Square.

“We are extremely proud to partner with these superb Black-owned businesses and assist them in scaling and growing their business. In particular, we are focused on helping the businesses leverage the momentum of Web3 elements such as Crypto, NFTs, shopatainment and the metaverse. Being early and being educated on how these elements can help extend businesses is our key objective,” says Gurps Rai, droppTV’s CEO and co-founder.

“Their “Keep it in the Culture” initiative showcases the stories, dreams and aspirations of Black entrepreneurs, something that is very close to my heart,” said DJ Duffey.

“I am thrilled to have participated in this initiative and to be selected as a winner. droppTV’s innovative technology is a game-changer that will help my business and others succeed in this ever-changing marketplace,” said Asia Purnell, owner of Griselle, and a “Keep it in the Culture” Winner.

“I’m excited to share such an innovative, immersive platform with amazing talented artists and entrepreneurs. droppTV is truly dedicated to the culture and our communities. We are grateful to be aligned with a platform that provides an opportunity to showcase our art and create new shopping experiences for our audience,” says Manny Jackson, owner of Thread Haus, and a Keep it in the Culture winner.

Below are droppTV’s “Keep it in the Culture” campaign winners:

Be You Apparel
Britton Apparel
Canteen & Co.
For the Culture Clothing
Griselle New York
Hoodstar New York
Pea & Olive
Superb Sportswear
The Blasé Co.
Thread Haus

For more information on this campaign and others, please visit To shop the latest luxury and streetwear fashion items you can visit or download the droppTV app on iOS and Android.




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