For Kai Fuentes, president and CEO of Ebony Marketing Systems (EMS), building a thriving business and providing her clients with high-quality multicultural market research comes down to two key pieces of advice her parents gave her: “Don’t give up,” and “Your word is your bond.”

In this episode, Kai discusses how tenacity and integrity are essential to her business and the entrepreneurship legacy her mother, the original founder of EMS, left her.

Also, this episode’s sponsor is Comcast RISE, a grant program built to help businesses and their communities thrive with a focus on economic growth. Comcast RISE has awarded 13,500 small businesses to date with over $125 million in monetary, marketing, and technology grants. 

To find Comcast RISE businesses near you, visit https://bit.ly/RISEQ423_MBE_Pod.