TPCO Holding Corp. (“The Parent Company” or the “Company”), a leading vertically-integrated California cannabis company, announced today its appointments of Tiffany McBride as Managing Director of Social Equity Ventures and Kerry Arnold as Chief People Officer. The two positions further The Parent Company’s mission to elevate diversity, equity and inclusion efforts within the cannabis sector.

McBride joins from Docstur, LLC, where she previously served as Chief Operations Officer. She brings over 15 years of experience in results-driven strategy development to The Parent Company, where she will oversee the Social Equity Ventures program and operations that focus on discovering the industry’s future cannabis entrepreneurs of color. McBride will ensure the program offers the capital and mentorship necessary to build generational wealth and become part of a more equitable and diverse cannabis industry.

“This is an exciting time to join The Parent Company as the Managing Director of Social Equity Ventures to continue to ensure that minority communities have a seat at the table in the cannabis industry,” said Tiffany McBride, Managing Director of Social Equity Ventures. “The Social Equity Ventures Fund and the recent opening of LA’s first Black Woman-Owned Dispensary, Josephine & Billie’s, are just some of the ways we are already making progress toward a more equitable future in cannabis. While we have made strides, there is significant work to be done, and I’m looking forward to breaking down barriers and creating opportunities for diverse individuals and communities to thrive in this industry.”

Arnold will head the Human Resources department expanding employee resources, ensuring equitable company culture, and upholding The Parent Company’s values. He will oversee all aspects of human resources, including fair inclusion in the workplace, employee and workplace operations, learning and development, and talent acquisition. Previously, Arnold held the position of Chief People Officer at CANNDESCENT, a luxury cannabis brand.

“I’m thrilled to join The Parent Company as its new Chief People Officer at this exciting time for the organization and industry as a whole,” said Kerry Arnold, Chief People Officer. “Having seen the Company operate and further its commitment to its values and promise of innovation, I am excited to join a truly forward-thinking executive team led by Troy. I hope to grow not only our business but a culture that matches our organization’s values as we move to become the world’s most impactful cannabis company.”

Both Arnold and McBride join The Parent Company’s recent and historic appointment, Troy Datcher – the first Black CEO to lead a major public U.S. cannabis organization.

“As our influence as an organization grows, the appointment of Tiffany and Kerry is imperative to our mission,” said Troy Datcher, CEO. “Tiffany’s work as Managing Director will only complement and accelerate our efforts in the equity space, while Kerry’s expertise and ability to grow an inclusive culture will be paramount. I am truly looking forward to working with them both.”