Cadmo Matos, Jr. blends tradition with innovation, evolving culture from brick-and-mortar to digital frontiers.

Resourceful at a young age, 30-year-old Cadmo Matos, Jr.’s, known by peers as Cad, entrepreneurial prowess has shone bright since he was 12 years old and he saw an opportunity to build a landscaping business in his childhood neighborhood. Offering his neighbors an alternative to the status-quo ignited that fire within him to take the initiative and create brands and businesses that fill a need better than their competition.

From landscaping to consumer goods, event production, radio, culinary and hospitality, luxury rentals, marketing, and beyond, Cad knows enough about a lot to be dangerous. His latest endeavor, Novela Media showcases his ability to go above and beyond with an all-encompassing, full-service approach to every client and their needs.

Together with his carefully selected team he taps into the company’s collective IQ. This ability to hone in and lean on each team member’s unique talents allows for a more efficient work flow and a broader understanding of the critical problem-solving skills needed to succeed.

In 2019, Cad embarked on his latest entrepreneurial journey by co-founding Novela Media – a pivotal moment that marked the genesis of the Novela empire.

Novela Media isn’t merely a media agency; it’s an all-encompassing powerhouse, providing brands with the essential tools and creative landscape to spark inspiration through cutting-edge experimental and experiential marketing, redefining the very essence of branding and business.

PRINTOMO by Novela, launched in 2022, offers next level elevated branding materials and personalized memorabilia with a commitment to not just print but to connect, inspire, and exceed expectations.

The inception ofPRINTOMO by Novela  ushered in a new era of elevated branding materials and personalized memorabilia that seek to not only print but to connect, inspire, and surpass expectations.

The newest brand under the Novela umbrella, Y65, is a physical studio space located in the ultimate hub of manufacturing and co-working magic, in the heart of NYC. The studio provides clients with the container to hold endless creative possibilities for any and all image and video asset production, asset production, pushing the boundaries of traditional media.

While Cad is the mastermind behind Novela Media’s visionary projects, he collaborates closely with a highly skilled team that shares his dedication and passion to bring dreams to fruition. This team, more like a family, is united by a culture of hard work, trust, respect, and boundless creativity. Together, they possess the unique ability to transform vision into reality, crafting experiences that defy the limitations of imagination.