nate, the unified shopping wallet, has launched its first annual “nate True Colors campaign” to celebrate Pride month. Through the nate Creator Program, over 200 creators have come together to raise funds for the LGBTQIA+ organizations that they have selected to support.
nate enables a first of its kind in-life-shopping experience—unifying all brands across ecommerce in one place. For creators in the program, this universality enables them to recommend brands that they’re truly aligned with and passionate about, allowing people to discover small brands and shop with their values. As a member of the LGBTQIA+ community, nate Founder and CEO Albert Saniger has been active in furthering diversity in the tech space and creating opportunities for underrepresented members of the community. This pride month the team is taking the mission further with their creator-led pride campaign, highlighting LGBTQIA+-owned businesses and creators, and raising funds for organizations supporting the community.
For the campaign, there is one team of nate creators for each color of the rainbow. Each team is led by a captain who has chosen the organization their team will raise funds for. The teams will raise funds through sharing and promoting their nate Lists across their social channels to accumulate List follows on the app, with nate contributing proceeds to each of the selected organizations corresponding to the number of List follows.
The nate True Colors campaign launched on June 1 across all nate & nate Creator social platforms. To participate in the nate True Colors campaign, people are encouraged to follow their favorite nate Lists, which will get posted across your favorite nate Creator’s social channels & nate’s Instagram. The campaign will run through June 24th, culminating in a Pride Gala at House of Yes in New York City to honor the creators involved and announce the results of each team’s fundraising efforts for their respective organizations. Learn more at https://nate.tech/pride2022.