BCH’s AMEN Corner – Affluent Minority Entrepreneur News
As summer winds down, minority- and women-owned businesses often face a quiet stretch before the year-end rush. But this lull—September through November—is ripe for action. Small businesses saw 0.84 percent quarterly revenue growth in Q3 2024, and 73 percent expect growth over the next year, according to the U.S. Chamber of Commerce. MWBEs can seize this momentum with a focused 90-day sprint.
What should your sprint business plan look like?
September: Build the Foundation
- Audit and Activate: Refresh your marketing assets—website, social media, capability statement, and client pipeline. More than 50 percent of small businesses are expanding online to reach new buyers.
- Set Clear Targets: Define stretch goals for revenue, proposals, and partnerships to hit by November.
October: Push for Efficiency and Outreach
- Run Flash Promotions: Use limited-time offers or bundled services to create urgency.
- Streamline Operations: Nearly half of small businesses plan to adopt AI or automation tools—these free up time for revenue-generating activities.
- Leverage Partnerships: Co-market with complementary MWBEs or larger firms to access new client bases.
November: Convert and Capture Wins
- Close Fast: Offer quick turnarounds or bonus add-ons to win clients before budgets expire.
- Document Success: Gather metrics, testimonials, and case studies from new contracts.
- Prep for Q4: Use fresh revenue to fund holiday marketing and operations.
Why This Works for MBEs
- Small businesses create 64 percent of new U.S. jobs, showing the power of every client win.
- Profitability is healthy at 65 to 66 percent, giving room to invest in short, high-impact pushes.
- Institutional and corporate buyers are actively seeking reliable, diverse suppliers.
Your 90-Day Sprint Business Plan
| Month | Focus | Key Actions |
| September | Visibility + Targets | Update assets, set SMART goals |
| October | Efficiency + Partnerships | Promotions, automation, joint pitches |
| November | Conversion + Momentum | Close deals, collect proof, prepare Q4 |
Final Word
Treat September to November as a launchpad, not a lull. Lay the groundwork in September, push hard in October, and convert in November. The result? More revenue, stronger visibility, and a competitive edge heading into the busiest quarter of the year.
