TriNet, a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), today announced that the National Association for Advancement of Colored People (NAACP), the nation’s oldest and largest civil rights organization, is the latest recipient of a TriNet Foundation donation by way of the NAACP Powershift Grants from Daymond John’s Black Entrepreneurs Day event.

Launched in 2021, the TriNet Foundation is a donor-advised fund of TriNet and a key component of its corporate social responsibility (CSR) program. The NAACP Empowerment Programs focus on empowering communities of color, with special attention to a number of areas that help black entrepreneurs, including advocating for economic policies to assist Black entrepreneurs and workers. 

“The NAACP is thrilled to partner with TriNet for Black Entrepreneurs Day, aiming to broaden opportunities for Black entrepreneurs nationwide. Through our grants, we are providing the support and resources necessary to enable Black enterprises to not only thrive but also drive positive change in their respective sectors,” says Yumeka Rushing, NAACP chief strategy officer. “This partnership underscores the importance of supporting Black communities through investment as we shape a brighter future for all. The NAACP remains committed to fostering economic growth and sustainability for Black communities. This is what advocacy in action looks like.”

“We are proud to support the work that NAACP is doing to help empower emerging and established Black entrepreneurs and communities of color,” says Samantha Wellington, TriNet’s executive vice president of Business Affairs, chief legal officer and secretary. “This partnership aligns with TriNet Foundation’s philanthropic vision of improving humanity through creating, expanding and amplifying volunteerism and giving efforts to organizations that are dedicated to fostering positive change, economic development and the growth of entrepreneurism.”