LISC LA Selects Marketing Maven to Help Build Bridges Between Local Non-profit Partners and the Resources They Need to Transform Under-resourced Neighborhoods into Thriving Communities of Opportunity and Choice

Bicoastal, award-winning public relations firm Marketing Maven has been retained as the agency of record for public relations, social media marketing, and marketing communications support for LISC LA, one of 37 offices of the Local Initiatives Support Corporation, a national non-profit organization supporting community development in cities and rural areas throughout the country. LISC is one of the nation’s foremost CDFIs, actively financing community development.

A CDFI, or Community Development Financial Institution, is a specialized financial institution that works to expand economic opportunity in low-income communities. CDFIs provide access to financial products and services for local residents and businesses that might otherwise be underserved by traditional financial institutions. 

Marketing Maven is charged with assisting LISC LA make LA a more resilient community via more affordable housing, economic development, health and recreation, capacity building, and strategic planning efforts.

The agency will manage for LISC LA media relations, contact strategy and support, weekly social media management, quarterly event management and annual report production.

LISC LA receives funding from banks, corporations, foundations, and government agencies. It partners with community organizations, private developers, local government and schools to invest those funds in affordable housing, economic development, health and recreation, capacity building, and strategic planning efforts. This comprehensive approach builds more resilient communities throughout Los Angeles.

Nicole Williams, executive director, spearheads the LISC LA office, which has invested nearly $1.6 billion in affordable housing, small businesses, economic development, health, education, community safety and jobs throughout Los Angeles over the last 36 years.

“Marketing Maven is honored and excited to be chosen agency of record for LISC LA,” says Lindsey Carnett, CEO and president of Marketing Maven. “We will aim highly to focus more public and media attention on the great and important work LISC LA does for local communities.” 

Marketing Maven’s connections with local media are extensive. It has represented businesses in all industries, including professional services and not for profit organizations, since its inception more than 15 years ago.    

“With the help of Marketing Maven, we aim to extend our digital footprint and shine more light on all of our efforts to improve communities, including work to improve housing, economic development, health and recreation opportunities, capacity building, and strategic planning,” says Williams.