The National African American Insurance Association (NAAIA) has partnered with Atlanta Life Insurance Company to launch “Live Well. Plan Forward.”, a new community well-being initiative focused on financial literacy and protection planning for industry professionals.
Jointly, NAAIA and Atlanta Life aim to empower NAAIA members and industry professionals to plan ahead for their future by providing free, accessible education tools to make informed decisions about comprehensive financial planning, a key foundation for long-term stability, wealth transfer, and peace of mind.
“At its core, living well means having the confidence that your family, your health, and your future are protected,” says Omari Aarons-Martin, President & CEO of NAAIA. “This partnership allows us to meet people where they are with information that is clear, respectful, and rooted in equity. We’ve partnered with Atlanta Life because of their rich legacy in being Black founded and owned, and their long history of serving the community.”
The Live Well. Plan Forward. campaign provides NAAIA members and their networks with free resources, including the Personal Wealth Potential Calculator, designed to help individuals quickly understand their current coverage needs and close potential gaps.
Eugene Mitchell, Executive Director of Wealth & Equity Insurance Literacy at Atlanta Life and a proud NAAIA member, adds, “At its core, this campaign is about helping the NAAIA community thrive financially. Insurance is a powerful tool for building generational wealth and strengthening our collective wellbeing. Through this partnership, we’re equipping NAAIA members with meaningful tools, trusted guidance, and resources to plan forward with confidence.”
The partnership will also feature engagement moments at key NAAIA National events throughout the year, including “From Promise to Power: The NAAIA Story,” documentary premieres, NAAIA’s virtual Agent + Broker Summit, and National Conference in Charlotte, NC this September.
Explore how this partnership can be a tool for your future here: https://atlantalife.com/live-well-plan-forward.












